On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.
Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.
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On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around.
Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives.
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This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Tidy Moose Instagram @tidymoose
Quotes:
“[Clutter] has a…negative emotional effect on you.” -Ivanka Siolkowsky
“You have a system that works for you and then things flow a little bit easier.” -Ivanka Siolkowsky
“Order it in order of priority and importance.” -Ivanka Siolkowsky
On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.
Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us.
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This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Nicole on Instagram
Quotes:
“The second you hit that send button, you immediately start getting real time reporting…” -Nicole Murphy
“When you’re developing a content strategy for your email marketing, the first step is to really understand what it is that makes you different.” -Nicole Murphy
Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner.
Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses.
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This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth.
Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Master’s in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company, a business designed to help other women entrepreneurs achieve their goals.
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This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Pitch Graphic Design on Instagram
Quotes:
“You actually make more money when you hire.” -Kim Dawson
“As you grow, you have to grow your efforts to delegate…” -Kim Dawson
On today’s podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action.
Riana graduated with an arts degree, which she later spun into a career in communications. She uses her expertise as someone who successfully changed her career path to offer great insight into how to set short and long-term career goals.
Topics:
Why we set goals in the New Year
How to evaluate your current job status
Envisioning your ideal future
Making plans to achieve your career goals
Putting plans into action
Evaluating your progress
Long-term vs. short-term planning
What is a “medium-term” goals and why are they so important
Building a timeline for each set of goals
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Links and Resources:
Pitch Graphic Design on Instagram
Quotes:
“Though the holidays are inevitably busy, this season is a great time to pause and reflect on all you’ve done in the past twelve months.” –Riana Topan
“More often than not, setting a career plan like this will extend well beyond the next calendar year.” –Riana Topan
“You’ll be much better off if you’re able to adapt to challenges as they arise and take advantage of new opportunities that come your way…” –Riana Topan