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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: 2017
Apr 5, 2017

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.

Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.

Topics:

  • Thinking about/pursuing long-term career goals
  • Personal branding online and offline
  • How to build your professional reputation
  • Thinking of reputation building as delivering value
  • Launching the Bespoke Communication Awards and why awards play a role in branding
  • Tips for streamlining the application process for awards
  • Repurposing content to your advantage
  • Elevating your reputation through generosity 

Resources:

PR Couture

PR Couture email

Bespoke Communication Awards

Crosby Noricks’ Website

PR Couture on Instagram

info@thebespokeawards.com

 

Mar 1, 2017

On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around.

Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives.

Topics:

  • Marie Kondo and her KonMari method or organization
  • Organizing by category instead of by room
  • Looking critically at our work wardrobes
  • Changing the way you fold to increase space
  • Storing seasonal or weight-related clothing items
  • The benefit of implementing the KonMari method to your work space/office
  • Using the KonMari method when packing

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Ivanka's Tidy Moose Website

Tidy Moose Facebook

Tidy Moose Instagram @tidymoose

Tidy Moose YouTube 

The Original KonMari Site

Quotes:

 

“[Clutter] has a…negative emotional effect on you.” -Ivanka Siolkowsky

 

“You have a system that works for you and then things flow a little bit easier.” -Ivanka Siolkowsky

 

“Order it in order of priority and importance.” -Ivanka Siolkowsky

Feb 15, 2017

On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.

Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us.

Topics:

  • E-mail is old, but not outdated
  • Misconceptions about email marketing
  • Avoiding being “spammy”
  • Ways to use the data to improve your clients’ content
  • Strategies for content development
  • Understanding what makes your business or your clients’ business unique
  • Finding your “written voice”
  • The terror of email mishaps
  • Steps for dealing with email marketing mistakes
  • Emerging email marketing trends

 

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Learn to Love Email

Learn to Love Email Podcast

Learn to Love Email Blog

Nicole on Instagram

Freshbooks

Quotes:

“The second you hit that send button, you immediately start getting real time reporting…” -Nicole Murphy

 

“When you’re developing a content strategy for your email marketing, the first step is to really understand what it is that makes you different.” -Nicole Murphy

Feb 1, 2017

Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner.

Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses.

Topics:

  • The root of freelancer anxiety
  • Why “faking it” isn’t a good idea
  • Appreciating your own capabilities
  • Potential ways to combat anxiety
  • Focusing on self-care
  • The importance of community

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Freelance Freedom Fighter

Mommapreneur Mastermind Group

Ariel on Twitter

Ariel on Instagram

Jan 18, 2017

Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth.

Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Master’s in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company, a business designed to help other women entrepreneurs achieve their goals.

Topics:

  • The success tipping point
  • Investing in your agency and business rather than saving
  • Why hiring will make you money, not cost you money
  • Methods for hiring the right team
  • Outsourcing social media
  • Teaming up with other PR professionals when funds are low
  • Managing your financial resources
  • The importance of Graphic Design
  • Creating office culture

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

K.Dawson Company

Kim on Twitter

Kim on Facebook

Pitching PR Mainpage

Pitch Graphic Design on Instagram

 

Quotes:

“You actually make more money when you hire.” -Kim Dawson

 “As you grow, you have to grow your efforts to delegate…” -Kim Dawson

Jan 3, 2017

On today’s podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action.

Riana graduated with an arts degree, which she later spun into a career in communications. She uses her expertise as someone who successfully changed her career path to offer great insight into how to set short and long-term career goals.

Topics:

  • Why we set goals in the New Year

  • How to evaluate your current job status

  • Envisioning your ideal future

  • Making plans to achieve your career goals

  • Putting plans into action

  • Evaluating your progress

  • Long-term vs. short-term planning

  • What is a “medium-term” goals and why are they so important

  • Building a timeline for each set of goals

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Links and Resources:

Riana on LinkedIn

Pitching PR Mainpage

Pitch Graphic Design on Instagram

 

Quotes:

“Though the holidays are inevitably busy, this season is a great time to pause and reflect on all you’ve done in the past twelve months.” –Riana Topan

“More often than not, setting a career plan like this will extend well beyond the next calendar year.” –Riana Topan

“You’ll be much better off if you’re able to adapt to challenges as they arise and take advantage of new opportunities that come your way…” –Riana Topan

 

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