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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: December, 2016
Dec 14, 2016

Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance of these discoveries, and how others can implement these ideas.  

Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which she calls a “virtual agency”; Erin employs one full time worker and relies on a team of freelance employees. Finally, I talk to Laurie Weir of Next PR, which is in its infancy, as it was started less than a year ago. Laurie worked at various agencies for fourteen years before deciding she wanted to strike out on her own. Join me as I delve into the successes and pitfalls of running your own PR agency with these engaging women.   

Topics:   

  • Making connections 
  • Learning when to say, “No” 
  • Having a can-do attitude 
  • Finding your niche 
  • Employing freelancers to build up your small business 
  • “Proceeding with caution” when your name is on the line 
  • Remembering to listen 
  • Tracking your time 
  • Finding a trustworthy accountant who understands small business 
  • Operating with transparency 
  • Defining your brand  

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.  

Links and Resources:  

PR Couture Website 

Hank PR Website 

Hype PR Website 

Next PR Instagram 

Next PR Twitter 

The East Room 

Pitching PR Mainpage 

Pitch Graphic Design on Instagram  

Quotes:  

“Connections are everything. For those of us that work in PR…it’s our bread and butter.” -Aly Tsourounis   

“When you become your own business owner, you can also get bogged down in the strategic growth of your business…so it is important to remember to stay on the front lines.” -Leslie Luce   

“I found it really, really beneficial to invest up front in a really good designer.” -Laurie Weir 

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