It’s “Christmas in July” and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in’s and out’s of creating Holiday gift guides and the best practices for pitching one to busy media and influencers.
Topics:
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Quotes:
“The Editor is the gatekeeper. I could submit twenty great items for a gift guide and then my Editor could cut three of them because they didn’t think they were a fit.” -Erinn Stewart
“Sometimes those coffee meetings aren’t always revolving around a new launch or a new product, sometimes they’re just kind of a get to know you and that is sometimes even more valuable.” Erinn Stewart
“If the product is really awesome, that is really half the battle. So be honest with your Client’s and manage their expectations.” -Erinn Stewart
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Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.
To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.
He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.
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This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form.
Quotes:
“If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay
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On this episode of Pitching PR, I get to speak with Natalie Petozzi. She explains what it’s like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road.
Natalie worked as an assistant at Alliant Films before joining Entertainment One’s PR/Promotions department. Now, she manages their PR team. Every year, she also works the Toronto International Film Festival. Listen in as Natalie describes her career path and what it’s like managing press junkets at film festivals.
Topics:
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Quotes:
“The biggest thing that I’ve learned over the years is to build buffer time into your schedule.” -Natalie Petozzi
“Remember that you’re dealing with people and they have their own quirks.” -Natalie Petozzi
“Everything will work out…you just have to adapt and do your best…Never assume that a schedule is finalized.” -Natalie Potosi
Shannon Lee Simmons is a CFP (Certified Financial Planner), CIM (Chartered Investment Manager, media personality, and founder of the New School of Finance.
As the Author of Worry-Free Money, Shannon is considered a trailblazer in the Canadian financial planning industry. Today, we discuss the financial aspect of being a PR freelancer and/or agency owner. Tune in to hear her great insights!
Topics:
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Pitch Graphic Design on Instagram
Quotes:
“As a corporation, you get to choose how much money comes out of the corporation to be your personal income.” -Shannon Lee Simmons
“Just making sure that you’re up-to-date on what the government allows you to write off...it can be a bit sticky.” -Shannon Lee Simmons
“The lack of tracking expenses and then not having enough money put aside for taxes. It is something that can kill your business.” - Shannon Lee Simmons
In this episode, we’ll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City.
Megan (who founded Evolve MKD) was named one of PR Week’s 40 Under 40 and has received over ten industry award-wins, including Female Entrepreneur of the Year – the agency is known for having a passionate staff and positive work environment.
Tune in to hear our discussion about creating this positive environment and how Megan intends to perpetuate this atmosphere.
Topics:
This podcast is courtesy of Pitch Graphic Design, a Toronto based design firm that works exclusively with PR Agencies. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslie’s insights into managing a business while on maternity leave.
Topics:
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources:
Pitch Graphic Design on Instagram
Quotes:
“Sometimes boundary setting doesn’t come easy...it can be as simple as saying ‘no’ to new projects or setting office hours.” -Leslie Luce
“When we moved to a more structured sleep schedule, the windows I could work were limited to two hours and only over nap time.” -Leslie Luce
“Don’t be afraid to ask for help; it is not a sign of weakness, but rather a sign of greater self-awareness.” -Leslie Luce