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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: November, 2018
Nov 6, 2018

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.

To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.

He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.

Topics:

  • Allistar’s move from Journalism to PR and how class PR got its start.
  • Is the Press Release as we know it dead?
  • Tips for writing a catchy headline or subject line.
  • How the press release has evolved from old school to new school.
  • Teaching Clients to think like a Journalist.
  • Top three Rookie mistakes

This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form.

Quotes:

“If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay

Resources:

Class PR

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