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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: May, 2019
May 28, 2019

In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional agency systems completely upside down and reshaped them to benefit her clients and team. She changed how she structures her teams, where they work, how they meet, their titles, time management, how she bills her clients and even how she compensates her team.  Every system was looked at critically and strategically and was reshaped to benefit the employee and untimely make for a better work environment. She made the agency work for her team, they don’t work for the agency.

 

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May 21, 2019

In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology.

I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our “human skills” to the next level.

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May 14, 2019

In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor.

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“If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft

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