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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: October, 2016
Oct 26, 2016

On today’s episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns for years. Music and song has been used strategically in US presidential elections since the campaign of John Adams in 1800. Using music effectively can be a great PR tactic, but using it incorrectly can backfire and even cause legal issues. Join us as we discuss the relationship between music and PR, both historically and today.  

Topics:  

  • Lorna’s background and love of music 
  • Music as a marketing tool 
  • Pros and cons of original compositions vs. popular music  
  • Best practices of political campaigns using music 
  • Music as political protest 
  • Wrong Notes: Poor song choices in politics 
  • Licensing in US and Canada 
  • Artist endorsement and PR  

Resources:   

Pitching PR Mainpage   

Pitch Graphic Design on Instagram  

 Pitching PR on iTunes   

Quotes:    

“Using a song intentionally, and NOT using a song intentionally, has meaning.” - Lesley Luce  

“The way people are reacting to you and the music, becomes part of the news cycle.” - Lorna Freeman  

“Artists deserve to be compensated” - Lesley Luce 

Oct 12, 2016

The format for today’s minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with Trump here) so consider this warning and listen at your own caution!  

Today, I get into the current presidential election from the perspective of graphic design; namely, I discuss campaign logos and the strengths weaknesses of their design. It is interesting to dissect something as powerful or off-putting as a campaign logo and I go into detail about the pro’s and con’s contained therein. Listen in as I explain why I’m With Her...logo.  

Topics:  

  • The Hilary “H” logo and personal branding 
  • George W. Bush’s branding 
  • Why having a simple logo is wise 
  • Hilary gets social 
  • The functional aspect of the “H” logo 
  • Trump/Pence campaign’s initial, now-defunct logo  

This podcast is courtesy of Pitch Graphic Design, a Toronto based design firm, whose goal is to provide quality graphic designs for Public Relations Agencies. If you would like to get in touch with Pitch, please fill out the contact form.  

Links and Resources:  

Pitch Graphic Design on Instagram 

Pitching PR on iTunes 

Hillary Clinton’s Official Campaign Website 

Donald Trump’s Official Campaign Website 

The old Trump/Pence logo 

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