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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: January, 2017
Jan 18, 2017

Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth.

Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Master’s in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company, a business designed to help other women entrepreneurs achieve their goals.

Topics:

  • The success tipping point
  • Investing in your agency and business rather than saving
  • Why hiring will make you money, not cost you money
  • Methods for hiring the right team
  • Outsourcing social media
  • Teaming up with other PR professionals when funds are low
  • Managing your financial resources
  • The importance of Graphic Design
  • Creating office culture

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

K.Dawson Company

Kim on Twitter

Kim on Facebook

Pitching PR Mainpage

Pitch Graphic Design on Instagram

 

Quotes:

“You actually make more money when you hire.” -Kim Dawson

 “As you grow, you have to grow your efforts to delegate…” -Kim Dawson

Jan 3, 2017

On today’s podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action.

Riana graduated with an arts degree, which she later spun into a career in communications. She uses her expertise as someone who successfully changed her career path to offer great insight into how to set short and long-term career goals.

Topics:

  • Why we set goals in the New Year

  • How to evaluate your current job status

  • Envisioning your ideal future

  • Making plans to achieve your career goals

  • Putting plans into action

  • Evaluating your progress

  • Long-term vs. short-term planning

  • What is a “medium-term” goals and why are they so important

  • Building a timeline for each set of goals

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Links and Resources:

Riana on LinkedIn

Pitching PR Mainpage

Pitch Graphic Design on Instagram

 

Quotes:

“Though the holidays are inevitably busy, this season is a great time to pause and reflect on all you’ve done in the past twelve months.” –Riana Topan

“More often than not, setting a career plan like this will extend well beyond the next calendar year.” –Riana Topan

“You’ll be much better off if you’re able to adapt to challenges as they arise and take advantage of new opportunities that come your way…” –Riana Topan

 

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