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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Sep 10, 2019

In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR. 

Relevant Links:

Sep 3, 2019

In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master marketer. 

 

Relevant Links:  https://www.threegirlsmedia.com/2019/08/07/beyonce-marketing-and-pr-lessons-from-the-beyhive/

Aug 27, 2019

In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. 


Relevant Links:  

Aug 20, 2019

In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch.

  • Insight One: Create it Custom
  • Insight Two: Don't DIY Design
  • Insight Three: Fake It Till You Make It
  • Insight Four: The Medium Is the Message
  • Insight Five: Be Extra

Relevant Links:

www.PitchGraphicDesign.com

https://www.instagram.com/pitchgraphicdesign/

Aug 13, 2019

In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.

 Relevant Links:  

  • www.catalystcc.ca
Aug 6, 2019

In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers.

Relevant Links:

All Points Public Relations

Jul 30, 2019

In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship. 

 

Relevant Links:

http://christyalaverty.com/

Jul 23, 2019

In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the holiday noise.

 

Relevant Links: www.flaunter.com

Jul 2, 2019

In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change.

Relevant Links:

www.vivesocialpr.com

Jun 25, 2019

In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. 

 

Relevant Links:

https://www.presspillay.com/

Jun 18, 2019

In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment.

 

Relevant Links:

http://thirdeyemedia.press/

@thirdeyemedia_ on Instagram

Jun 11, 2019

In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work with such a heavily regulated clients who might have high expectations, dope editorial calendars and working in this budding industry - so many puns so little time.  

 

Relevant Links:

www.abigailv.ca

Jun 4, 2019

In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency.

 

Relevant Links:

May 28, 2019

In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional agency systems completely upside down and reshaped them to benefit her clients and team. She changed how she structures her teams, where they work, how they meet, their titles, time management, how she bills her clients and even how she compensates her team.  Every system was looked at critically and strategically and was reshaped to benefit the employee and untimely make for a better work environment. She made the agency work for her team, they don’t work for the agency.

 

RELEVANT LINKS:

May 21, 2019

In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology.

I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our “human skills” to the next level.

Relevant Links:  

May 14, 2019

In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor.

Relevant Links:  

“If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft

Feb 5, 2019

Continuing from where we left off last month, Justine and I discuss how to take a vacation from your business without losing any business. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers.

Topics:

  • How Justine helps clients create healthy boundaries.
  • Setting expectations and planning for a break.
  • The importance of reminding clients that you will be taking a break.

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Quotes:

“All of business owners know and feel like our businesses are extensions of ourselves.” -Justine Clay

Resources:

Justine’s Website

Justine’s Email List

Pitch Graphic Design on Instagram

Jan 1, 2019

It’s the time of year when everyone sets resolutions. In this episode Justine Clay and I discuss how everyone can set attainable business resolutions for the coming year. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Tune in to hear her thoughts on improving your business the seven steps for sustained success in 2019.

Topics:

  • Justine’s winding career path.
  • The importance of setting goals.
  • Why January is a great time for goal-setting.
  • Knowing why you want to change.
  • Assessing your habits.
  • Why your ego is a problem
  • Ways to take action.

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Quotes:

“In order to grow you have to look in the dark spaces.” -Justine Clay

Resources:

Justine’s Website

Justine’s Email List

Pitch Graphic Design on Instagram

Dec 6, 2018

It’s “Christmas in July” and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in’s and out’s of creating Holiday gift guides and the best practices for pitching one to busy media and influencers.

Topics:

  • How Erinn’s journalism career got started and which topics are on her beat.
  • Understanding the business culture of publications and how to use this to pitch efficiently.
  • We review the Holiday editorial calendar and when is the best time to follow up with writers.
  • The importance of in-person meetings vs. being phone-friends
  • Tips for making your gift guides stand out in a crowded media landscape
  • The  secret is out, Erinn reveals her best and worst gift guide pitches.

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Quotes:

“The Editor is the gatekeeper. I could submit twenty great items for a gift guide and then my Editor could cut three of them because they didn’t think they were a fit.” -Erinn Stewart

“Sometimes those coffee meetings aren’t always revolving around a new launch or a new product, sometimes they’re just kind of a get to know you and that is sometimes even more valuable.” Erinn Stewart

“If the product is really awesome, that is really half the battle. So be honest with your Client’s and manage their expectations.” -Erinn Stewart

Resources:

Erinn on Twitter

Pitch Graphic Design on Instagram

Nov 6, 2018

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.

To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.

He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.

Topics:

  • Allistar’s move from Journalism to PR and how class PR got its start.
  • Is the Press Release as we know it dead?
  • Tips for writing a catchy headline or subject line.
  • How the press release has evolved from old school to new school.
  • Teaching Clients to think like a Journalist.
  • Top three Rookie mistakes

This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form.

Quotes:

“If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay

Resources:

Class PR

Pitch Graphic Design on Instagram

Oct 2, 2018

On this episode of Pitching PR, I get to speak with Natalie Potosi. She explains what it’s like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road.

Natalie worked as an assistant at Alliant Films before joining Entertainment One’s PR/Promotions department. Now, she manages their PR team. Every year, she also works the Toronto International Film Festival. Listen in as Natalie describes her career path and what it’s like managing press junkets at film festivals.

Topics:

  • How Natalie promotes films for festivals
  • The festival process
  • Booking press events
  • Managing variables
  • Preparing for TIFF
  • Anticipating inappropriate questions from the press
  • Using social media
  • Natalie’s biggest “uh-oh” moment

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form. 

Resources:

Entertainment One

TIFF

Natalie’s Instagram

Natalie’s Twitter

Quotes:

“The biggest thing that I’ve learned over the years is to build buffer time into your schedule.” -Natalie Potosi 

“Remember that you’re dealing with people and they have their own quirks.” -Natalie Potosi 

“Everything will work out…you just have to adapt and do your best…Never assume that a schedule is finalized.” -Natalie Potosi

Aug 15, 2018

Shannon Lee Simmons is a CFP (Certified Financial Planner), CIM (Chartered Investment Manager, media personality, and founder of the New School of Finance.

As the Author of Worry-Free Money, Shannon is considered a trailblazer in the Canadian financial planning industry. Today, we discuss the financial aspect of being a PR freelancer and/or agency owner. Tune in to hear her great insights!

Topics:

  • The New School of Finance
  • How to financially plan for running your own business
  • Opportunities for professional development
  • How to finance professional development
  • Pros and cons of hourly and flat rates
  • The importance of keeping and organizing receipts
  • How to bill appropriately
  • Understanding business taxes
  • The big mistake all freelancers make

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources:

New School of Finance

Shannon’s Website

Worry-Free Money

Pitch Graphic Design on Instagram

Quotes:

“As a corporation, you get to choose how much money comes out of the corporation to be your personal income.” -Shannon Lee Simmons

“Just making sure that you’re up-to-date on what the government allows you to write off...it can be a bit sticky.” -Shannon Lee Simmons

“The lack of tracking expenses and then not having enough money put aside for taxes. It is something that can kill your business.” - Shannon Lee Simmons

Jul 10, 2018

In this episode, we’ll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City.

Megan (who founded Evolve MKD) was named one of PR Week’s 40 Under 40 and has received over ten industry award-wins, including Female Entrepreneur of the Year – the agency is known for having a passionate staff and positive work environment.

Tune in to hear our discussion about creating this positive environment and how Megan intends to perpetuate this atmosphere.

Topics:

  • What sets Evolve MKD apart
  • Why internal culture is so important
  • Creating a positive work environment
  • How to measure the intangibles
  • Mentoring

This podcast is courtesy of Pitch Graphic Design, a Toronto based design firm that works exclusively with PR Agencies. If you would like to get in touch with Pitch, please fill out the contact form.

Resources:

Evolve MKD

Evolve MKD on Facebook

Evolve MKD on Instagram

Evolve MKD on LinkedIn

Jun 19, 2018

Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslie’s insights into managing a business while on maternity leave.

Topics:

  • Setting boundaries for yourself
  • Recognizing that something has to give
  • Remaining flexible
  • Adjusting plans as necessary
  • The importance of delegation

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources:

Pitch Graphic Design on Instagram

Quotes:

“Sometimes boundary setting doesn’t come easy...it can be as simple as saying ‘no’ to new projects or setting office hours.” -Leslie Luce

“When we moved to a more structured sleep schedule, the windows I could work were limited to two hours and only over nap time.” -Leslie Luce

“Don’t be afraid to ask for help; it is not a sign of weakness, but rather a sign of greater self-awareness.” -Leslie Luce

Apr 5, 2017

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.

Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.

Topics:

  • Thinking about/pursuing long-term career goals
  • Personal branding online and offline
  • How to build your professional reputation
  • Thinking of reputation building as delivering value
  • Launching the Bespoke Communication Awards and why awards play a role in branding
  • Tips for streamlining the application process for awards
  • Repurposing content to your advantage
  • Elevating your reputation through generosity 

Resources:

PR Couture

PR Couture email

Bespoke Communication Awards

Crosby Noricks’ Website

PR Couture on Instagram

info@thebespokeawards.com

 

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