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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Nov 5, 2019

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth. 

Relevant Links:

Oct 29, 2019

I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands.

As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path.

Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5

Relevant links :

Oct 22, 2019

In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview. 


Relevant links :

Oct 15, 2019

I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram.

Relevant Links:

Oct 8, 2019

In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.  

Relevant Links:

Oct 1, 2019

In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility. 

Relevant Links:

Sep 24, 2019

In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns. 

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Sep 17, 2019

In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines. 

Relevant Links:

Sep 10, 2019

In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR. 

Relevant Links:

Sep 3, 2019

In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master marketer. 

 

Relevant Links:  https://www.threegirlsmedia.com/2019/08/07/beyonce-marketing-and-pr-lessons-from-the-beyhive/

Aug 27, 2019

In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. 


Relevant Links:  

Aug 20, 2019

In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch.

  • Insight One: Create it Custom
  • Insight Two: Don't DIY Design
  • Insight Three: Fake It Till You Make It
  • Insight Four: The Medium Is the Message
  • Insight Five: Be Extra

Relevant Links:

www.PitchGraphicDesign.com

https://www.instagram.com/pitchgraphicdesign/

Aug 13, 2019

In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.

 Relevant Links:  

  • www.catalystcc.ca
Aug 6, 2019

In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers.

Relevant Links:

All Points Public Relations

Jul 30, 2019

In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship. 

 

Relevant Links:

http://christyalaverty.com/

Jul 23, 2019

In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the holiday noise.

 

Relevant Links: www.flaunter.com

Jul 2, 2019

In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change.

Relevant Links:

www.vivesocialpr.com

Jun 25, 2019

In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. 

 

Relevant Links:

https://www.presspillay.com/

Jun 18, 2019

In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment.

 

Relevant Links:

http://thirdeyemedia.press/

@thirdeyemedia_ on Instagram

Jun 11, 2019

In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work with such a heavily regulated clients who might have high expectations, dope editorial calendars and working in this budding industry - so many puns so little time.  

 

Relevant Links:

www.abigailv.ca

Jun 4, 2019

In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency.

 

Relevant Links:

May 28, 2019

In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional agency systems completely upside down and reshaped them to benefit her clients and team. She changed how she structures her teams, where they work, how they meet, their titles, time management, how she bills her clients and even how she compensates her team.  Every system was looked at critically and strategically and was reshaped to benefit the employee and untimely make for a better work environment. She made the agency work for her team, they don’t work for the agency.

 

RELEVANT LINKS:

May 21, 2019

In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology.

I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our “human skills” to the next level.

Relevant Links:  

May 14, 2019

In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor.

Relevant Links:  

“If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft

Feb 5, 2019

Continuing from where we left off last month, Justine and I discuss how to take a vacation from your business without losing any business. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers.

Topics:

  • How Justine helps clients create healthy boundaries.
  • Setting expectations and planning for a break.
  • The importance of reminding clients that you will be taking a break.

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Quotes:

“All of business owners know and feel like our businesses are extensions of ourselves.” -Justine Clay

Resources:

Justine’s Website

Justine’s Email List

Pitch Graphic Design on Instagram

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