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Pitching PR

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com
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Now displaying: February, 2017
Feb 15, 2017

On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.

Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us.

Topics:

  • E-mail is old, but not outdated
  • Misconceptions about email marketing
  • Avoiding being “spammy”
  • Ways to use the data to improve your clients’ content
  • Strategies for content development
  • Understanding what makes your business or your clients’ business unique
  • Finding your “written voice”
  • The terror of email mishaps
  • Steps for dealing with email marketing mistakes
  • Emerging email marketing trends

 

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Learn to Love Email

Learn to Love Email Podcast

Learn to Love Email Blog

Nicole on Instagram

Freshbooks

Quotes:

“The second you hit that send button, you immediately start getting real time reporting…” -Nicole Murphy

 

“When you’re developing a content strategy for your email marketing, the first step is to really understand what it is that makes you different.” -Nicole Murphy

Feb 1, 2017

Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner.

Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses.

Topics:

  • The root of freelancer anxiety
  • Why “faking it” isn’t a good idea
  • Appreciating your own capabilities
  • Potential ways to combat anxiety
  • Focusing on self-care
  • The importance of community

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Freelance Freedom Fighter

Mommapreneur Mastermind Group

Ariel on Twitter

Ariel on Instagram

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