In this episode of the Pitching PR Podcast, we discuss a very hot topic for PR professionals: writing micro-content. Micro-content is concise writing that needs to be immediately clear and inviting to the reader. We write micro-content every day, including headlines, tweets or subject lines.
Our guest, Dawn Morrison, is a copywriter and owner of Toomanywords.ca. Though her background is in traditional marketing and PR, Dawn is now an expert at writing and editing effective micro-content. As the communications manager for a university, Dawn found that the web was becoming the most important recruitment tool; she ultimately became an expert in this kind of marketing and eventually developed her business Too Many Words, which focuses on brand marketing and content development for the web.
This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.
Links and Resources:
Pitch Graphic Design Website